Why Now is the Time for Marketers to Tackle Cookie Deprecation
April. 11, 2024 | By Scarlett Burks - Acxiom
Cookies have helped marketers understand more about what their customers are interested in and in the market for.
Your brand’s first-party data is incredibly valuable. But some things are hard to glean simply from your direct customer interactions, so if you rely on first-party data alone you’ll be left with gaps in your customer understanding. It then becomes challenging to uncover characteristic patterns and transform them into look-alike or adjacent prospects to grow your audience.