Where Smart Data Marketers Meet
I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.
Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.
I-COM Summit Experience 2024
In-person Unconference & Awards Ceremony
Malaga | May 14 - 17
Our Members
2024 Theme:
THE NEXT GENERATION
Our 2024 theme ‘The Next Generation’ embodies the spirit of navigating Generative AI’s opportunities as well as continuing to explore the Future of Measurement.
As consumer behaviour and beliefs change along with the data landscape, ecosystem options need to keep up. The growing areas of Attention and the role of first-party data in driving effectiveness, especially in Retail Media are key drivers.
Upcoming Events
-
Retail Media Council
Increasing Marketing Effectiveness through Retail Media
May 7, 2024 • 10am NY | 16:00 Paris -
Body & Mind
Sound Healing Through Frequency
July 12, 2024 • 12pm NY | 18:00 Paris
Smart Data News
Creative effectiveness platform DAIVID has appointed Eli Drake as its new Head of Data Science. Drake has spent the last ten years as Director of Business Intelligence and Analytics with legal practice Testan Law.
In Chicago, consumer intelligence giant NielsenIQ has announced the launch of its 'NIQ Ask Arthur' GenAI-driven tool, integrated within the NIQ Discover platform.
San Francisco-based CX platform Gorgias has raised $29m from existing investors. The money will be used to expand the firm's suite of AI tools for eCommerce brands, and specifically to launch AI Agent, described as a fully autonomous AI teammate built on brands' own knowledge bases, data and integrations.
Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process.
In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.
Amazon Prime Video has unveiled a suite of new interactive and shoppable ad formats, including shoppable carousel ads, interactive pause ads, and brand trivia ads.
You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse represents a collection of interconnected, community-owned social platforms.
Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of this puzzle.
Due to walled gardens – platforms that distribute their specific targeting data only in combination with their own inventory and don’t grant access to the collected data – for example, it was neither possible to fully capture the customer journey nor to include offline contact points.