I-COM Global welcomes proposals for topics for the next I-COM Global Summit to be held from April 24th - 27th, 2017. Let us know your ideas by filling out this form.
Your proposal will be discussed with the I-COM Programme Board Members as they formulate the Global Summit Conference 2017 Programme.
The 7th edition of the I-COM Global Summit gathered 400 experts in Smart Data Marketing from 30 different countries in Seville, Spain. After a week of insightful presentations, innovative projects and a good dose of Spanish culture and fun, one thing was clear: in order to make data human, people need to be at the center of advertising and communication strategies. As people become more aware of the value and uses of their personal data and the privacy debate gains momentum, marketers have the opportunity to find ways to build trust through transparency, the sharing of data and a true value exchange with people. Ongoing trends such as device fragmentation, increase in mobile use and online video consumption, the evolution towards programmatic TV and the emergence of new ad formats such as native advertising bring with them both challenges and opportunities.
To access the Whitepaper follow this link link.
We are preparing another exciting edition of I-COM Global Summit for next year. Please note the dates Apr 24-27th, 2017. The exact location in Iberia will be announced shortly.
At the Gala Awards Dinner held on the April 19h, the second day of the I-COM Global Summit, the winners of the Data Creativity Awards, Data Venture Challenge, Data Science Hackathon and Smart Data Awards were announced.
I-COM Data Creativity Awards
Emerging Market Regions & General Category Winner: Barclays, South Africa
Programmatic Category Winner: Starcom, USA
I-COM Data Venture Challenge
Overall & General Category Winner: Unacast, Norway
Emerging Market Regions Winner: SingleInterface, India
CRM Category Winner: Metafused, UK
Mobile Category Winner: Zeotap, Germany
Special Corporate Award sponsored by the Unilever Foundry. The Prize includes:
1) Up to USD 50k to fund a pilot with Unilever
2) Winning a place amongst the Unilever Foundry 50
3) A pass to the Cannes Lions festival as part of Unilever's delegation
The winner is: Zeotap, Germany
I-COM Data Science Hackathon
Scientist level: UC3M (Universidad Carlos III de Madrid), Spain
Masters level: Integral Ad Science, USA
I-COM Smart Data Awards
I-COM Smart Data Marketing Technology Company of Year 2016
Integral Ad Science, USA
I-COM Smart Data Agency of the Year 2016
I-COM Smart Data Agency Network of the Year 2016
Publicis Media, France