I-COM Data Creativity Awards
Winners 2023
The I-COM Data Creativity Awards stand as a beacon of recognition for groundbreaking achievements in Smart Data Marketing. We offer a unique platform that celebrates the creativity and innovation of companies and individuals who leverage data to deliver business value and gain a competitive edge.
The Pillars
The I-COM Data Creativity Awards 2024 encompass four primary industry pillars: Performance Measurement, Marketing Sciences, Customer-Centric, Organization-Centric, and two Special Categories for Social Good and Academic Collaboration. Within each sector, there are specific categories, adding up to 23 distinct categories.
Data Creativity Awards Official Selection 2024
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Attention
Measure ROI on Awareness with Context Lab
Kantar & GroupM -
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Attribution/MMM
Creative Impact In Marketing Mix Modeling
Acceleration & Tele2 -
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Behavioural Science
Global Platform ID
Mindshare & Snap -
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Brand Purpose
SmartThings x ADHD
Track & Samsung Electronics -
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Brand Purpose
Mattel Brand Purpose
Converseon & Mattel -
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Creative Automation
Volkswagen Content Automation
RAPP & Volkswagen -
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Data Driven Business Transformation
Reckitt Data Driven Transformation - Reduce, Reuse and Recycle
Reckitt -
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Data Quality
Data Quality IBM
Converseon & IBM -
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Data Quality
Cint SecureServer
Cint -
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Data Quality
QualityScore: A New Method for Rooting Out Survey Fraud and Disengagement with AI
Dynata -
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Gen AI
Radisson Gen AI Intelligence Ad Generator
Accenture & Radisson Hotel Group -
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Gen AI
Travel Companion - First GenAI Airline Chatbot in EMEA
Accenture Song & Saudia Airlines -
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Gen AI
MotherAi
Universal McCann & MediaMarkt -
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General Marketing Sciences
Brand as Performance
TransUnion, MMA Global & Ally Bank -
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General Marketing Sciences
Six Weeks to Reverse a Two-Year Decline in Sales
Accenture Song & Claro Mobile -
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ID Resolution
First-Party Data Strategy Outperforms Cookies Targeting
InfoSum & Axel Springer -
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ID Resolution
Panel Quality
Realeyes -
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Incrementality Experiments
Crossborder Payments Experimentation
VISA -
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MarTech
Publisher Co-op Collaborates on First-Party Data to Deliver Incremental Reach
InfoSum & Ads & Data -
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MarTech
Driving Business Value Through Data Collaboration For Hills Pet Nutrition
Numberly & Hill's Pet Nutrition -
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MarTech
Creative Prediction in Real Time
Snap & Kantar
Testimonials
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"The I-COM Data Creativity Awards provide a great platform for those who bring data to life & create innovative ideas. It was a great honor for us to receive the Overall & General Category Awards in 2022. I-COM's Summit is a great place to go broad and deep with other data experts and marketing practitioners."
Jill Chang
Managing Partner
Wunderman Thompson -
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"Participating in the I-COM Data Creativity Awards gave our team an opportunity to showcase some of the stellar work we’ve partnered with our clients on to use data-led insights that inform marketing decisions at scale and drive business results."
Steven Bithell
VP / Group Director, Data & Analytics
Digitas North America -
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"Participating in a physical event for the first time since the pandemic and learning from the great work showcased by other participants at the I-COM Data Creativity Awards was truly priceless."
Joji Antony Zacharias
Marketing Intelligence Manager
Accenture Song -
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"For me personally, the role of data in driving our Sustainable Development Goals is what got my attention the most. I found a common concern and need for a more defined outcome-based measurement for this world. Now I understand why Andreas called us ‘Tribes of data people."
Gaurav Sablania
General Manager
Wavemaker
ABC, the Audit Bureau of Circulations in the UK, has once again been engaged to cross-check independently and verify the results of each round of judging of the I-COM Data Creativity Awards, providing transparency and accuracy to the final results.
RESULTS YOU CAN TRUST: ABC CERTIFIED