Agentic AI

Advisory Board

Agentic AI is emerging as a new paradigm in marketing: autonomous systems that can pursue objectives, adapt in real time, and collaborate across platforms. This shift raises questions for how marketing operates, measures success, and builds trust.

I-COM is launching the Agentic AI Advisory Board to bring together leading experts to help us explore this rapidly evolving field and ensure it is reflected meaningfully in our industry programmes.

Key Focus Areas

The Advisory Board will focus on:

  • How autonomy, orchestration, and field responsiveness will transform marketing workflows.

  • The role of dynamic proxies in testing, orchestration, and foresight.

  • The implications of personal AI interacting directly with brand agents.

  • How agentic systems can align with trust, resonance, and long-term brand value.

Our goal is to showcase best practices that reflect how Agentic AI is shaping marketing workflows and outcomes.

The Advisory Board

Purpose

  • Shape and define the new Agentic AI & Autonomy category within the I-COM Data Creativity Awards.

  • Contribute expert insight to I-COM programmes and events, ensuring timely and relevant exploration of Agentic AI.

  • Provide thought leadership as new developments arise.

Format

  • Participation in one or two virtual meetings to launch the initiative.

  • Potential ad hoc sessions in the future as the field evolves.

Next Steps

Please contact us if you are interested in joining the Advisory Board.