Synthetic Data

Advisory Board

Synthetic Data is rapidly becoming a foundational capability in modern marketing, enabling innovation where real-world data is limited, restricted, or too slow to adapt. It unlocks new possibilities for modeling, experimentation, simulation, and insight generation, from digital twins and synthetic panels to synthetic personas built on richer, more flexible data assets.

To help the industry navigate this transformation, I-COM is launching the Synthetic Data Advisory Board, a community of experts who will define best practices, surface emerging applications, and guide the development of the new Business Impact of Synthetic Data category in the I-COM Data Creativity Awards.

The Advisory Board

  • The Advisory Board will focus on:

    • Synthetic Data for modeling, experimentation, and simulation

    • Digital twins, synthetic panels, and population-level generators

    • Synthetic Personas as applied insight engines

    • Quality, validation, and methodological integrity

    • Privacy-preserving data innovation and responsible use

    Our goal is to showcase best practices that reflect how Synthetic Data is shaping marketing workflows and outcomes.

    • Shape and define the new Synthetic Data category within the I-COM Data Creativity Awards.

    • Contribute expert insight to I-COM programmes and events, ensuring timely and relevant exploration of Synthetic Data.

    • Provide thought leadership as new developments arise.

    • Participation in one or two virtual meetings to launch the initiative.

    • Potential ad hoc sessions in the future as the field evolves.

Join us