I-COM Councils

The I-COM Councils are working groups designed to address a specific topic identified by our Members, convening over regular meetings and producing written outputs for the Data community.

Presenting at I-COM Councils

Share your work with senior leaders shaping the future of Smart Data Marketing. Council sessions are virtual, discussion-driven, and offer direct exposure to global decision-makers. Presenters must be a Brand or co-present with a Brand client.

Interest to Speak

Our Councils

Marketing Sciences

Behavioural Science

Data Storytelling

Measurement

Attention

Incrementality

MMM & Attribution

Organisation Centric

Data Ethics

Data-Driven Organisation

Purpose

Customer Centric

1ST PARTY DATA STRATEGY

Retail Media

Meetings

5 online meetings per year, each 60 min.
Led by Council Chairs with the active contribution of Council members.
Every meeting features a guest speaker invited to present and/or lead a discussion to address applications of the Council subject matter to data marketing challenges.

Upcoming Meetings

Outputs

Members collaborate on publications including white papers, one-pagers, and articles.
Opportunity for members to demonstrate their thought leadership on the subject matter.

Learn more

Goals

Providing insights on the latest opportunities and challenges.
Guidance and leadership for the entire Data community.
Networking opportunities with the stakeholders moving the needle in Smart Data Marketing.

The Value of Councils

Creating a space for I-COM members and industry players interested in the subject matter to share knowledge and discuss ideas.
Hosting virtual meetings that showcase industry experts’ views, and releasing articles and reports.
Strengthening personal connections and business partnerships in a welcoming and considerate environment, following the Chatham House Rule.
Advocating for knowledge and understanding of the importance of data-driven marketing.

Council Members

Council members are C-level/Senior Executives and/or Data Practitioners from I-COM Member companies internationally representing a diverse array of stakeholders within the marketing ecosystem.