Attention Forum
Advertising works according to laws of attention. Media attention receives the most commentary, but creative has the highest stakes. Attention is a common metric that both media and creative can harness to help achieve people centric marketing outcomes. Attention is the necessary, connective thread across creative and media required to maximise advertising effectiveness and by association business results.
What is the business case for attention? How can attention metrics be used to bridge media and creative and inform marketer decision making? How does attention connect to sustainable growth and can drive marketing advantage?
The I-COM Attention Forum will look into parsing out the evolving landscape to provide practical and accessible strategies to adopt attention as a common metric.
To view and download the Forum's publications, click here:
One-pager Series Attention Forum - Snapshot Series (2023 - 2025)
SPONSOR
Realeyes stands as a global leader in attention and emotion AI, empowering brands to optimise content performance through human-centric insights. By combining behavioural science, computer vision, and deep learning, Realeyes uncovers how audiences respond emotionally to digital experiences, helping marketers improve engagement and reduce media inefficiencies.
How Attention is Evolving Effective Media Planning
Founder & CEO
Amplified Intelligence
Global Media Lead
AXA
Jan. 28, 2026
11am New York | 17:00 Paris
Meet the Co-Chairs
Max Kalehoff
Chief Growth Officer
Realeyes
Phil Jackson
Global Digital Marketing
Effectiveness Innovation Director
Haleon
Council Members
