Attention Forum
Snapshot Series

Attention forum

Chapter 12 | Audio Attention – Advances in Non-Visual Approaches to Attentiveness

Authored by:
Laura Beavin-Yates
Chief Marketing Officer, Immersion

Bjorn Thorleifsson
Director of Research & Insights, AMP Sound Branding

Idil Cakim
Founder & CEO, Iris Flex

Pierre Bouvard
Chief Insights Officer, Cumulus Media

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Previous Chapters (1 - 10)

Chapter 11 | Attentional Efficacy of Premium Experiences

Authors:
Nav Gadhvi
Senior Manager, International Research
Vevo
Kara Louis
Group Manager, Global Agency Research
Snap

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Chapter 10 | The Great Rebundling: How attention is driving the orchestration of creative and media

Author:
Sarah Chaten
VP Insights & Analytics
Group Black

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Chapter 9 | Sustainable, Ethical, and Profitable Attention Use

Authors:

Kris Doerfler
Director of Innovation and Regenerative Media Lead
CMI Media Group
Anna McAlister
Director of Curriculum and Assessment
Institute for Advertising Ethics
Annegret Schmucker
Global Data & Analytics Strategy Lead
Mercedes – Benz
Thomas Mercier
Marketing Co-Chair
Institute for Advertising Ethics

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Chapter 8 | Turning 'Attention Hype' into Impact, at Scale

Author:

Phil Jackson
Global Digital Marketing Effectiveness Innovation Director, Haleon

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Chapter 7 | Synthetic Attention for Creative and Media

Authors:

Karl Sjulsen
Director of Product & Client Success, Adelaide
Johanna Welch
Global Mars Horizon Comms Labs, Associate Director, Mars

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Chapter 6 | Delivering Competitive Advantage in Media

Authors:
Filip Pujic
Team Leader Digital Marketing
Audi Switzerland
Stefanie Hartstern
Global Data & Analytics Director
EssenceMediacom

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Chapter 5 | Delivering Competitive Advantage in Creative

Authors:
Siim Säinas
Social Measurement & Insights Manager APAC
Google
Johanna Welch
Global Mars Horizon Comms Lab Senior Manager
Mars

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Chapter 4 | Assembling an ‘Attention Stack’

Authors:
Helen Wolf
Global Director, Insights & Analytics, Colgate-Palmolive
Ethan Rapp
Principle, Ethan Rapp Consulting

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Chapter 3 | Delivering Unique Consumer & Market Insight

Author:
Izzy Pugh
Visual Anthropologist, G=mc2

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Chapter 2 | The Science of Attention

Authors:
Kenan Buhic
IT Project Manager, Arkwright Digital

Duncan Southgate
Senior Director of Creative and Media Solutions - Insights Division
Kantar

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Chapter 1 | An Attention Journey

Author:
Emily Weihaupt
Communications Insights Manager, North America , Nestlé Purina

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