1st Party Data Strategy Council
Recognizing the growing importance of navigating the evolving privacy landscape and limitations on data acquisition, I-COM's 1st Party Data Strategy Council aims to empower Smart Data Marketers to thrive in this environment by fostering an open exchange of knowledge and best practices around maximising the value of customer-provided data.
The Council's primary goals are:
• Accelerate members' ability to understand and categorize best practices for collecting, managing, and using customer-provided data.
• Share market learnings and common challenges related to building deeper customer relationships through effective 1st party data strategies.
• Explore innovative personalization solutions, targeting and measurement that leverage the power of customer-centric data.
SPONSOR
The Trade Desk stands as a global leader in data-driven advertising technology, empowering brands to reach and engage audiences across the open internet. By combining advanced programmatic tools, real-time insights, and a commitment to transparency, The Trade Desk enables marketers to make smarter decisions and deliver impactful, omnichannel campaigns.
First-Party Data in the Age of Generative AI
Head of Sonae Data
SONAE
Jan. 22, 2026
11am New York | 17:00 Paris
Council Members
