AI Council
The I-COM’s AI Council is a strategic forum bringing together senior leaders from brands, agencies and the data ecosystem to address the real adoption of AI in marketing and insights. It exists to help organisations move beyond experimentation and navigate AI with clarity, confidence and responsibility, in a rapidly evolving and uncertain landscape.
The Council focuses on the challenges leaders face today: aligning senior stakeholders, translating AI ambition into commercial value, managing ethical and regulatory complexity, and preparing organisations for sustainable execution. Through structured dialogue and peer exchange, members share practical experience, learn from both success and failure, and contribute to shaping emerging best practices.
Designed for executives and senior practitioners driving transformation, the AI Council provides a trusted environment for informed discussion and collective learning. Participants join to gain perspective, reduce risk and accelerate decision-making, alongside peers who are actively shaping how AI is applied across organisations and industries.
SPONSOR
Kantar stands as the global leader in marketing data and analytics, empowering companies to build their brands. By integrating deep expertise, advanced analytics, and comprehensive attitudinal and behavioral data, Kantar reveals the "why" behind consumer actions, enabling clients to craft future-shaping marketing strategies.
AI in the Boardroom
Chief Analytics & Insights
Barilla
Jan. 19, 2026
11am New York | 17:00 Paris
Open Innovation
Royal College of Art
Meet the Co-Chairs
Cynthia Vega
Global Analytics & AI Kantar
Lyndsay Weir
Chief Analytics & Insights Barilla
Council Members
Generative AI transformation Senior Manager. Global Retail & Commercial
Banco Santander