AI Council

Sponsor

The AI Council brings together a select group of C-suite leaders and senior practitioners to accelerate the responsible adoption of AI in marketing and insights. Our mission is simple and focused: to help organisations move from AI excitement to confident, meaningful execution that drives brand growth.

Why Now

AI is advancing at extraordinary speed, yet most organisations face the same barriers: unclear governance, capability gaps, compliance pressure and difficulty proving value. With half of marketing leaders saying they are not AI-ready, the industry needs a trusted forum to align, learn and lead.

The Council provides that forum: a private, high-level space where members exchange real-world experience, shape emerging standards and influence how AI is adopted across brands and agencies.

Focus Areas

Every topic is explored consistently through three essential lenses:

    • Talent impact, cultural change, capability building

    • Fear, skills gaps, organisational readiness

    • The evolving role of agencies and partners

    • Internal alignment and change management

    • Compliance simplification

    • Copyright and content rights

    • Answer engines and legal implications

    • Ethical deployment and responsible governance

    • Operational transformation and workflow design

    • Evaluation frameworks and success metrics

    • Explainability, transparency and documentation

    • Scaling pilots into production

How the Council Works

The AI Council hosts 85–90 minute sessions combining expert insights with interactive group discussions. Each meeting features brief presentations, breakout groups, and a collective synthesis of key learnings to ensure active participation and shared value.

Designed for senior leaders & practitioners in data, marketing, insights, innovation, and transformation, the Council offers a collaborative, high-quality environment focused on real-world challenges, practical knowledge exchange, and actionable learning.

2026 Themes

  • AI requires investment and leadership buy-in. Aligning with the board is not always easy with ROI on innovation often seen in the medium-long term. How can you make a strong case for investment?

  • Going beyond the hype requires scalability and embedding into everyday workflows. What is the latest in the context of synthetic data and what are the trade-offs companies can expect with implementations at scale?

  • The cycle from concept generation to prototyping has shrunk. AI is providing new avenues to test faster. What is the latest when it comes to AI for Innovation and where are the biggest gaps?

  • With data being a fundamental input to AI, how can we ensure this is fresh, diverse and inclusive? How can AI help advertisers understand more diverse populations and grow penetration?

  • AI is re-defining how we can pre-test ad performance and increase media ROI. What is the latest in the space and what are the key challenges? What is the intersection of media & marketing.

Join now

SPONSOR

Kantar stands as the global leader in marketing data and analytics, empowering companies to build their brands. By integrating deep expertise, advanced analytics, and comprehensive attitudinal and behavioral data, Kantar reveals the "why" behind consumer actions, enabling clients to craft future-shaping marketing strategies.

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