Cint Launches AI Study Companion 'Luci' for Brand Lift Insights
Research technology firm Cint has launched Luci, a new AI Study Companion in a beta release, built into its Lucid Measurement solution. The chat-based tool is designed to instantly surface insights and key findings from brand lift studies, allowing clients to ask natural language questions about campaign performance. Luci provides answers and optimization suggestions drawn exclusively from the client's own study data and Cint's support content, ensuring data privacy and security. The company states that the goal of Luci is to make brand lift data more accessible and actionable for its clients.
