Havas Expands CSA Analytics to Southeast Asia
Havas Media Network has launched its technology, data, and analytics consultancy, CSA, in Southeast Asia, appointing James McNeely as its head. CSA offers services spanning digital tools and transformation (CSA Tech), marketing measurement (CSA Science), and strategic insights (CSA Consult). This expansion follows previous launches in other global regions and strengthens Havas' data capabilities, now boasting over 400 specialists. The move aims to empower Havas to use data and technology to drive meaningful brand growth in the region.
