Kantar and Quilt.AI Forge Strategic Alliance to Redefine Cultural Insight
Kantar and Quilt.AI have formed a strategic partnership to launch EvaluateExplorer, an AI-driven innovation tool designed to increase the success rate of new products. By blending Kantar’s deep behavioral research with Quilt.AI’s analysis of digital and social ecosystems, the tool identifies fast-moving cultural shifts that traditional software often misses. This collaboration helps brands move beyond generic data to create "meaningfully different" concepts grounded in real-world context and commercial potential. Ultimately, it provides a more holistic understanding of consumer needs to ensure sustainable brand growth in a volatile market.
