Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints.

Adverity, Perfecting your marketing tactics can be challenging if the data isn't accessible.

Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms.

In the run-up to IFA, one of the leading global events for Consumer Tech and Durables (T&D), GfK expert, Jan Lorbach, reveals the latest findings, developments, and trends impacting Consumer Electronics (CE).