Samsung Ads, a unit of the consumer electronics giant's media division, has rolled out an 'Insights Planner' tool to its UK clients and advertisers, for use in planning and optimising cross-screen TV campaigns. The firm has plans to expand the service to other countries, starting with Germany.

The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights.

How are your influencer marketing campaigns going this year? Is there room for improvement?

Anticipation around TV upfronts and NewFronts is gearing up this spring. Both CTV and linear TV advertising present big opportunities for advertisers.

Since leaving China a year ago, one of the pleasures I miss most is WeChat, China’s celebrated superapp. As a user, I miss the level of control over experiences WeChat granted me, nearly ad-free interactions with people in my community and engagements with brands and services that put me in charge.

Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics.

Artificial intelligence is coming for the newsroom. German newspaper Bild – the highest selling tabloid in Europe – has said that it expects to make cuts to its editorial staff “due to the opportunities of artificial intelligence”.

Market research. Where every data point holds the potential to shape strategic decisions, businesses with advanced knowledge understand that market research isn’t just about collecting data; it’s about extracting actionable insights that drive strategic excellence.

In a landmark move, Abu Dhabi-based International Holding Company (IHC), the global diversified multi-sector investment company, has announced the creation of a new Board Observer position for an “Artificial Intelligence (AI) Observer”, named “Aiden Insight”.

“Big Data” is a marketing term that has been extensively over the past decade to emphasize the need to collect, process, and activate the vast, ever-changing, amounts of data available to improve the customer journey and offer a more personalized experience.

Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer.

In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer data while striving to deliver seamless experiences across various touchpoints.

Navigating the ever-evolving media landscape requires more than just a good hunch, media kits, engagement, and demographic data; it demands concrete data about consumers’ media consumption and preferences. So, how do marketers access this crucial data?

Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy.

Marketing dashboards offer a solution to this challenge by providing a quick and easy way to monitor, analyze, and make decisions from your marketing data.

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy

Today, Havas Media Network (HMN) shares the impressive growth of CSA – the agency network’s global brand dedicated to helping clients understand and meaningfully activate customer data to optimize growth.