The fediverse has captured industry attention for its novel view of decentralized social media. Growing frustration with social fragmentation, content moderation, and data breaches has placed newfound importance on privacy and community.

You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse represents a collection of interconnected, community-owned social platforms.

How are your influencer marketing campaigns going this year? Is there room for improvement?

TikTok is continuing its e-commerce transformation, exploring an experimental feature that could potentially turn every video on the platform into a storefront, as reported by Bloomberg.

Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech, Platform, Flashtalking, has been named a winner in G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products.

Will flyers and posters soon be a thing of the past? Students can find out about career entry opportunities in new ways: Augmented reality objects are created in the Telekom Career App.

As the largest US sporting event, the Big Game often brings advertising’s hottest trends to the forefront of industry conversations.

Google has introduced two updates aimed at enhancing the search experience for users: ‘Circle to Search’ and ‘AI-Multisearch.’

TikTok is setting its sights on growing its TikTok Shop U.S. business tenfold to as much as $17.5 billion in 2024, according to a new report from Bloomberg. In addition, the company is also looking to launch TikTok Shop in Latin America soon.

As the year comes to a close, many partners are looking ahead to 2024 and the predicted trends set to impact the industry and what advertisers need to know. This week, we’re sharing the latest reports to inspire and prompt your Good Growth.

Social media dominated 2023 headlines: a possible TikTok ban… the launch of Meta’s Threads … and advertiser boycotts of X (formerly Twitter).

Google has rolled out a substantial upgrade to its Bard AI chatbot giving it the ability to comprehend and respond to specific inquiries about the content of YouTube videos.

I think attention has always been the only real estate that matters. The world is always at odds about who is going to have the most influence.

Mindshare, the media services company that is a part of WPP, and technology company Snapchat, have partnered on new research on how consumers engage across different social platforms—and the subconscious associations with each one.

Shoppable advertising is part of the wider social commerce trend which, according to McKinsey, will have a global market value in excess of $2 trillion by 2025. That’s trillion.

Kantar’s Sustainability Sector Index 2023 provides insights from 32,000 interviews across 42 sectors in 33 countries to help brands understand what sustainability means in their sector, how consumers perceive brands, and how to build trust and leadership in this crucial area.

Social media trends come and go in the blink of an eye. While this can be daunting for brands looking to break through a crowded feed, it presents a unique opportunity to deliver valuable impact with your customers.

Snapchat’s creator community is thriving, with content creators seeing success on our platform and growing a highly engaged audience by giving Snapchatters an authentic look at their lives.