The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams.

Data-driven teams can’t rely on manual integration processes — they take too long to configure and are error-prone and hard to maintain. But automating data integration tasks to create a single view of your data poses its own challenges.

In Chicago, consumer intelligence giant NielsenIQ has announced the launch of its 'NIQ Ask Arthur' GenAI-driven tool, integrated within the NIQ Discover platform.

In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.

Positioned as a time capsule hearkening back to the “Mad Men” era, the TWA Hotel in New York may be one of the most remarkable and compelling immersive brand experiences that’s come along in a while.

London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.

In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics.

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing.

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.

Market research. Where every data point holds the potential to shape strategic decisions, businesses with advanced knowledge understand that market research isn’t just about collecting data; it’s about extracting actionable insights that drive strategic excellence.

In a landmark move, Abu Dhabi-based International Holding Company (IHC), the global diversified multi-sector investment company, has announced the creation of a new Board Observer position for an “Artificial Intelligence (AI) Observer”, named “Aiden Insight”.

AXA, a worldwide leader in insurance and asset management, and Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced their intention to jointly develop and build AXA Digital Commercial Platform (DCP) and associated software services to enable next-generation risk management.

While a brand’s first-party data is fundamental, it’s very unlikely to be rich enough to provide context for the “who, what, where, and why” of marketing performance to drive true competitive advantage.