Amplified Unveils Rebrand and Broader Strategy.
Australian attention measurement firm Amplified Intelligence is rebranding to Amplified, expanding its focus to include emotion and context in media performance analysis. This simplified brand reflects a unified platform for future developments, supported by the tagline "Amplified. Look Beyond" and enhanced machine learning prediction tools. According to CEO Anneliese Urquhart, this rebrand continues their mission, leveraging their extensive data to provide advertisers with more accurate and refined predictions for effective advertising.
