The Trade Desk to Leverage NIQ Data via New Consumer Canvas Brand
NIQ and The Trade Desk have announced a global strategic collaboration to integrate NIQ's omnichannel shopping data into The Trade Desk's platform under the new brand Consumer Canvas. This integration will provide advertisers with enhanced ad planning and activation capabilities, including access to shopper-based, digital purchase, and advanced MRI-Simmons audiences.
Consumer Canvas will offer more accurate location-based targeting through proprietary consumer, retailer, and market data segments, with The Trade Desk being the first global platform to integrate these.
