MikMak Enhances Pricing Data & Measurement
MikMak, an eCommerce enablement and analytics specialist, has enhanced its platform with pricing intelligence and omnichannel outcome measurement. These upgrades, including new 'Ad Units' for its Headless Commerce API and integrations with Instacart and AccelPay, aim to advance composable commerce and real-time attribution.
The new Pricing Intelligence Report offers insights into optimal pricing, while the Ad Units provide real-time retailer data and connect media to sales. According to CEO Rachel Tipograph, these advancements equip brands with the tools to prove marketing impact, adapt to shopper behavior, and unify their tech stack for profitable growth.
