Publicis Acquires Influencer Marketing Platform Captiv8
Publicis Groupe has acquired Captiv8, a major global influencer marketing platform with a network of 15 million creators. Captiv8's AI-powered technology enables brands to manage, measure, and scale their influencer strategies across 120 countries by analyzing billions of social posts annually. Publicis states this acquisition will create the world's largest creator network, offering clients transparent, full-funnel measurement of influencer marketing's business impact.
