Havas Deepens Partnership with YouGov for Enhanced Data Access
YouGov and Havas have expanded their partnership for the second time, adding four more global markets and health condition panel data. This extended agreement now covers 30 markets across Havas' networks, providing access to YouGov's 'Living Data' and enabling collaborative custom research. The partnership aims to enhance Havas' 'Converged' strategy by combining client data with YouGov's attitudinal and psychographic data for audience creation and activation. Havas reports that this integration has significantly improved client application performance.
