Data Cleaning Firm Purify Launches in London
Purify Intelligence, a new London-based company founded by former Kynetec data viz head Andrew Le Breuilly, offers software to automatically clean and prepare raw survey data for analysis in AI and BI platforms. The software utilizes data engineering best practices to streamline the often manual process of data transformation. Le Breuilly states their goal is to unlock the value of survey data by making it interoperable with modern data tools and accessible to AI, which he believes will greatly benefit research teams and data leaders.