Marketscience Explores Streamlining Marketing Data Management with Generative AI
Marketing data's complexity hinders insights, but generative AI like LLMs can automate data tasks. While beneficial for collection, cleaning, and ETL, LLMs need specific prompts and have inferential limits. Marketscience explored ChatGPT, Claude, and DeepSeek, finding Claude often superior in identifying issues and generating robust code for marketing data. This highlights AI's potential and limitations in transforming fragmented data into actionable intelligence.
