Attention measurement specialist Amplified Intelligence has launched a self-service version of its attentionPROVE solution, allowing agencies to play 'a hands-on role' in optimising campaign ROI.

Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports.

Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns.

Snapchat was designed from the beginning to be different from traditional social media — a place for people to express themselves without the pressure to grow a following or compete for likes.

As part of Thursday's unveiling of "IPG Engine" -- tied to a new, first-to-market deal between the holding company and long-time partner Adobe

Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy.

We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys.

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP.

As attention matures, advertisers are looking to their media partners to help them navigate this landscape.

As the curtain closes on 2023, many moments have been etched into our memories. While Taylor Swift was causing record-breaking seismic activity in Seattle, generative AI sent shockwaves through the media industry as many grappled with its potential applications.

Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering practical and efficient solutions to make advertising and media plans better.

Media agencies today must navigate brands’ expectations for campaign efficacy, while ensuring those expectations are met by publishers.

Publishers today need to go beyond demographics or household ratings to show advertisers the true power of their platforms. Understanding their ad clients’ audiences and what motivates them to take actions with a brand is integral to this work.

Kantar has integrated Realeyes’ Attention and facial coding technology into its Context Lab solution for social video and mobile ad measurement.

Digital advertising is in flux. As traditional identifiers such as cookies are phased out, brands are grappling with a profound shift in data collection. The challenge? How to gain a nuanced understanding of ad awareness, brand lift, outcomes performance indicators, and other critical KPIs, all while maintaining consumer trust.