In 2023, the travel industry spent approximately $6.8 billion on digital advertising, according to eMarketer. It has sustained more ad spending growth than any other industry, driven by post-pandemic behaviors and a growing emphasis on experiences over goods.

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success.

Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes.

In today's rapidly evolving advertising landscape, it's essential to understand the fundamentals of digital marketing and how it compares to traditional advertising.

Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio.

The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount.

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way. One thing is certain: The end of third-party cookies does not mean the end of data-driven advertising.

Social media is expected to account for one-fifth of global ad spend in 2024, rivaling TV and other digital investments in a brand’s media mix. However, the siloed social landscape makes it difficult to draw conclusions about campaign effectiveness for media spend optimization.

There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Last year, a survey by Pew Research Center revealed 52% of Americans are more concerned than excited by the use of AI.

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys.

2024 is shaping up to be a record year for the advertising industry as the boost driven by political advertising and the Olympics collides with the influx of new ad platforms like Amazon Prime.

Hi, I’m Darron Jermy the founder of DataIQ NZ. Having delivered a range of award-winning audience solutions in recent years we decided to launch DataIQ so we could continue the journey and develop even more innovative audience products for our clients.

In 2024, advertising personalization is poised to undergo transformative changes as the industry adapts to evolving consumer expectations and privacy considerations. One significant shift will be the accelerated adoption of privacy-centric personalization methods.

Measuring the effectiveness of ad campaigns is an art and a science. Gone are the days of relying solely on impressions and click-through rates to gauge success.

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data.

Somewhere along the way the promise of social media changed. Everything it aimed to be, the gaps it was meant to bridge, the connection it was meant to foster, the joy it was supposed to bring started to feel different.

It’s that time of year… annual campaign planning. Marketers are developing the messaging and creative strategies that they hope will break through the crowded media landscape on TV, programmatic digital, social media, podcasts, and the ever evolving new mediums.

My name is Raffaele Apostoliti, and I'm the President & CEO over at Expandi Group. Expandi is the largest B2B Data provider in Europe for both lead generation and advertising campaigns.

It’s a tidal shift in digital advertising. Last week, Google began its long-promised phase out of third-party cookies in Chrome, the world’s most popular web browser.