As technology evolves rapidly, accessing digital services has become second nature for younger generations. However, for many elderly individuals, navigating complex digital interfaces poses a significant challenge.

Anticipation around TV upfronts and NewFronts is gearing up this spring. Both CTV and linear TV advertising present big opportunities for advertisers.

According to e-Marketer, connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.

Since leaving China a year ago, one of the pleasures I miss most is WeChat, China’s celebrated superapp. As a user, I miss the level of control over experiences WeChat granted me, nearly ad-free interactions with people in my community and engagements with brands and services that put me in charge.

Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports.

Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro.

We’re thrilled to announce that Mindshare and Unilever have won the Client Partnership of the Year award at the prestigious 2024 Microsoft Global Advertising Partner Awards.

Largely driven by bad actors using fabricated or stolen identities, the newly released TransUnion (NYSE: TRU) 2024 State of Omnichannel Fraud Report, based on proprietary insights from TransUnion’s global intelligence network, found that nearly one in seven newly created accounts is suspected to be Digital Fraud.

This week, Barcelona hosted the Mobile World Congress (MWC), the premier event for the mobile technology ecosystem.

B2B ad spending has bounced back strong since the pandemic, hitting $14.32 billion in 2022. Notably, eMarketer expects digital ads to account for nearly 50 percent of all B2B ad spending by 2024.

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys.

Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, has partnered with Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH).

Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a physical world.

Across Unilever we’re on a mission to create superior brands that deliver unmissable experiences for consumers – and it all starts with pioneering research and development.

Humane, a Silicon Valley startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, has unveiled its first product, the ‘AI Pin’.

Retail media is at the cusp of a transformative journey. In recent years, it has undergone substantial evolution, fueled by changing consumer behavior and the digital revolution.

The term ‘digital transformation’ has been so misused, it’s tempting to reject it altogether. So, let’s be clear. What is it?

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business.

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement.