Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.

Acxiom, Salesforce’s Dreamforce 2023 event and its emphasis on AI have me thinking about this rapidly evolving technology and its impact on marketing and us, both as marketers and as consumers.

Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints.

Adverity, Perfecting your marketing tactics can be challenging if the data isn't accessible.

Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms.

In the run-up to IFA, one of the leading global events for Consumer Tech and Durables (T&D), GfK expert, Jan Lorbach, reveals the latest findings, developments, and trends impacting Consumer Electronics (CE).