I-COM Summit Experience

Summit Roundtables
Key Takeaways

Day 1 | May 6, 2025

  • ID-free® Targeting Technology | Dstillery (USA)

    Melinda Han Williams, Dstillery
    Michael Beebe, Dstillery

    Key Takeaways

  • Attention Flywheel | Snapchat (USA)

    Hannah Richardson, Snap

    Key Takeaways

  • Intelligent Lead Management | Accenture & Jaguar Land Rover (Global)

    Benjamin Cheadle, Jaguar Land Rover
    Christopher Grigoleit, Jaguar Land Rover
    Pranab Singh, Accenture Song

    Key Takeaways

  • Free the Vibe - How Desperados Leverages Location-Based Marketing at Festivals | Kantar & Desperados (Belgium)

    Coen Kempen, Kantar

    Key Takeaways

  • The Content Shop | RAPP & Volkswagen (Global)

    Alex Peacock, RAPP

    Key Takeaways

  • The Rewards Arcade | RAPP & KFC

    Mel Herekar, RAPP

    Key Takeaways

  • UltraTech Cementing Democracy “As India Votes, India Grows’ | Mindshare & UltraTech (India)

    Jugal Kathuria, Mindshare India

    Key Takeaways

  • Optimizing for Incrementality in Retail Media | Incremental & Bayer (USA)

    Skye Frontier, Incremental
    David Pollet, Incremental

    Key Takeaways

  • A Data-Driven Revolution for Homebase | CSA Havas & Homebase (UK)

    Dan Hagen, Havas

    Key Takeaways

  • Singing with Perdigão: Gen AI-Powered Connection Through Music and Taste | Match, DTI & BRF - Perdigão (Brazil)

    Marina Secaf, Perdigão

    Key Takeaways

  • Haleon Creative Quality Measurement | Kantar, Haleon & Reckitt (UK)

    Matt Dodd, Kantar
    Leo Meakin, Kantar

    Key Takeaways

  • The Empathetic Expert | Mindshare & UltraTech

    Jugal Kathuria, Mindshare India

    Key Takeaways

  • From Scattered to Seamless: How Wyze Unified Customer Data with RudderStack

    Soumyadeb Mitra, Rudderstack
    Logan Dunn, Wyze

    Key Takeaways

  • R-View | Unilever & Capgemini (UK)

    Susan Maginn, Capgemini/Frog
    Janet Gunner, Unilever

    Key Takeaways

  • McDonalds Aperture | Starcom & Publicis Sapient & McDonalds (USA)

    Eddie Parker, Starcom

    Key Takeaways

  • Beyond the Shelf - Unlocking the Power of Retail Media | Kantar & Ahold Delhaize (Netherlands)

    Coen Kempen, Kantar
    Max de Jong, Ahold Delhaize

    Key Takeaways

  • Causal Inference with DigiWhy | Digitas & Marriot International (EMEA)

    Leila Seith Hassan, Digitas

    Key Takeaways

  • Tv-Insight Teletest 2.0 | Tv Insight & Red Bull (Austria)

    Sebastian Hinterstoisser, Red Tech (Red Bull) / TV-Insight

    Key Takeaways

  • Create Real Magic 3.0 | Accenture & The Coca Cola Company (USA)

    Jatinder Singh, Accenture Song

    Key Takeaways

  • Measuring Cognitive Demand with AI Models to Optimize Advertising Breakthrough | DVJ Insights & A.S.R. (Netherlands)

    Sjors Kremers, DVJ Insights

    Key Takeaways

  • Transforming Mars Marketing Ecosystem | CreativeX & Mars (UK)

    Anastasia Leng, CreativeX

    Key Takeaways

  • Transforming Retail Visibility: Matalan's GenAI-Powered Shopping Feed Optimization | CSA Havas & Matalan (UK)

    Dan Hagen, Havas

    Key Takeaways

  • UltraTech Se Pucho | Mindshare & UltraTech (India)

    Jugal Kathuria, Mindshare India

    Key Takeaways

  • MRV Orange December | Marketdata & MRV (Brazil)

    David Charles Whittaker, Marketdata

    Key Takeaways

Day 2 | May 7, 2025

  • Lessons from Building the World’s Most Diverse STEM Team

    Leila Seith Hassan, Digitas

    Key Takeaways

  • Navigating the Evolving Landscape: The Role of Social Media in the Modern Media Mix

    Anais Abbou, Nestlé

    Key Takeaways

  • Navigating the Future: Nielsen Ad Intel’s Role in Business Evolution

    Julia Clement, Nielsen
    Cate McVeigh, Mars Pet Nutrition

    Key Takeaways

  • AI & Customer Experience – Crafting Personalized User Journeys at Scale

    Marc Fanelli, Dun & Bradstreet
    Jake Smith, Publicis Groupe

    Key Takeaways

  • Future-Proofing Personalization: How Bolt is Leveraging AI & First-Party Data for Smarter Engagement

    Soumyadeb Mitra, RudderStack
    Polina Shevchenko, Bolt

    Key Takeaways

  • Agentic Marketing

    Matt Groshong, NVIDIA

    Key Takeaways

  • Foundation or Fiction: Establishing a Data Foundation to Fuel the Future

    Ian Curd, DIageo
    Matt DiBona, Credera
    Stuart Colman, The Trade Desk

    Key Takeaways

  • Data Driven Organisation x AI Implementation

    Andrew Rowe, RAPP
    Daniel Rodriguez Sierra, Sonae

    Key Takeaways

  • Authenticity Sells: Creators Enhancing Brand Reputation and Commerce

    Cecilia Blivet Di Marco, Snap
    Kate Freed, Snap

    Key Takeaways

  • Leveraging Real-Time Measurement and Insights for Brand Success

    Laura Manning, Cint

    Key Takeaways

  • Legacy Meets Algorithm: Preserving Iconic Brands in a Real-Time World

    Phil Lockhart, Credera
    Joseph Harper, Diageo

    Key Takeaways

  • Understanding AI Synthetic Personas

    Jatinder Singh, Accenture Song

    Key Takeaways

  • GenAI in Marketing: Fear or FOMO?

    Thomas von der Fuhr, Kantar
    Sharon Braude, Red Bull Racing & Red Bull Technology

    Key Takeaways

  • Data First, AI Second: Grounding AI in Your Data Reality

    Uwe Scheid, GroupM

    Key Takeaways

  • Brand Building and Performance: Bridging Marketer Objectives with Smart Data

    Sebastian Shapiro, Marktscience

    Key Takeaways

Day 3 | May 8, 2025

  • Say No to Signal Loss: How First-Party Data and Addressability Are Shaping the New Era of Data Collaboration

    Joe Root, Permutive
    Kumar Amrendra, Sky Media

    Key Takeaways

  • AI Creative Attention Scoring: Transforming Ad Performance into Predictable Sales Growth

    Jérôme Amouyal, AXA
    Max Kalehoff, Realeyes

    Key Takeaways

  • Unleashing AI for Brand Growth: I-COM AI Council Launch

    Cynthia Vega, Kantar
    John Kontaris, The Coca-Cola Company

    Key Takeaways

  • Charting the AI ROI Course: Navigating the Path to Business Advantage

    Brendan McGeehan, Ingka Group, IKEA

    Key Takeaways

  • AI Consciousness

    Justin Headley, Monroe Institute
    Dan Garrison, Accenture Song
    Oliver Dore, Accenture Song
    Nikolai Gruner, Future Now

    Key Takeaways

  • My AI Brain

    Jérôme Amouyal, AXA

    Key Takeaways

  • 41M Reasons: Carrefour’s Omnichannel Transformation for EOY Success

    Tim Vanacker, Arena Media

    Key Takeaways

  • Automating MMMs

    Stanley Wang, Reckitt
    Fabio De Bernardi, Adverity

    Key Takeaways

  • MediaMarkt House of AI

    Taylan Koru, Universal McCann

    Key Takeaways

  • Shelf Intelligent Media: Dynamic Bid Optimization with Real-Time Data to Drive Amazon KPIs

    Delarnee Goh, Publicis Groupe
    Thaer Namruti, Publicis Groupe

    Key Takeaways