I-COM Summit Experience 2024
THEME
The Next Generation
In-person Unconference & Awards Ceremony
Malaga | May 14 - 17
Roundtable Teasers & Highlights
Summit speakers in Alphabetical order.
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Content Marketing
Real Influence, Real Impact - How to Get Creators Right for Brands
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MarTech
Creative Prediction at Scale - A Real-Life Practical Application of AI
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Attribution/MMM
Balancing Short and Long-Term Returns: The Need for Optimizing Holistic Performance
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Data-Driven Organisation
Fail Fast, Learn Faster: From Agile to MVP – The Pros and Cons of the Process
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MarTech
Exploring Strategies for Effective Ad Measurement Beyond the Death of the Cookie
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Data-Driven Organisation
Fail Fast, Learn Faster: From Agile to MVP – The Pros and Cons of the Process
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Data-Driven Organisation
Beautiful Buildings Stand on Strong Foundations, and So Does Adtech & Martech Strategy
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AI & ML
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AI & ML
Treating Content as Data. The Effectiveness and Efficiency Gains are Endless…
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Purpose
Transforming Brand Reputation Strategy at Healthcare Technology Pioneer: From Data Informed Activity to Data Driven Impact
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AI & ML
Treating Content as Data. The Effectiveness and Efficiency Gains are Endless…
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Customer Experience
Beyond the Buzz; A Journey to New Customer Experiences Enabled by AI
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Data-Driven Organisation
Striking a Balance: The Collaboration of Automation & Human Value
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Generative AI
Use of Generative Artificial Intelligence in the Creation of Brand Content and its Application in Marketing
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AI & ML
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Data Driven Organisation
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AI & ML
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Consumer Research
Foresight of the Feed – Using Signalling to Stay Ahead of Social Insights’
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Social Media
Influencers Unleashed: The Rise of Social Selling and What it Means for Business
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Building Audiences for Growth
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AI & ML
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MarTech
Can Cleanrooms Unlock the Next Wave of Innovation in Measurement?
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Generative AI
Blending Real Insights with Innovative AI: MediaMarkt's 'Mother AI' Campaign and the Rise of Personalized AI
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Data-Driven Organisation
Beautiful Buildings Stand on Strong Foundations, and So Does Adtech & Martech Strategy
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Attribution/MMM
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Generative AI
Blending Real Insights with Innovative AI: MediaMarkt's 'Mother AI' Campaign and the Rise of Personalized AI
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Behavioural Science
Elastic Identity: How Changing Consumer Identity Affects Outcomes
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Retail Media
How to Generate New Revenue Streams with 1st Party Data Using Your Own In-House Ad Technology
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Purpose
Transforming Brand Reputation Strategy at Healthcare Technology Pioneer: From Data Informed Activity to Data Driven Impact
-
Consumer Research
Foresight of the Feed – Using Signalling to Stay Ahead of Social Insights’
-
Generative AI
-
Retail Media
Retail Media
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Data Driven Organisation
Leveraging Data Integration for Enhanced Sales Strategies
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Generative AI
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Retail Media
How to Generate New Revenue Streams with 1st Party Data Using Your Own In-House Ad Technology
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Building Audiences for Growth
-
Generative AI
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Data-Driven Organisation
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ID Resolution
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Purpose
-
Content Marketing
Real Influence, Real Impact - How to Get Creators Right for Brands
-
Data-Driven Organisation
What Does it Take to Adopt a Successful Commercial Analytics Program
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Retail Media
Retail Media
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Data Quality
Mastering Data Quality: Strategies and Solutions for the AI Era
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MarTech
Exploring Strategies for Effective Ad Measurement Beyond the Death of the Cookie
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Attention
Using Attention to Instruct Generative AI Experiences at Scale
-
Consumer Research
Foresight of the Feed – Using Signalling to Stay Ahead of Social Insights’
-
Data Quality
Mastering Data Quality: Strategies and Solutions for the AI Era
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Attention
Revolutionizing Awareness Campaigns: Allowing Advertisers to Optimize Directly on a KPI That Truly Matters: Awareness Impact
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Data-Driven Organisation
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Data-Driven Organisation
What Does it Take to Adopt a Successful Commercial Analytics Program
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Attribution/MMM
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Incrementality
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Attention
Using Attention to Instruct Generative AI Experiences at Scale
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Behavioural Science
The Diversity Dividend – Doing the Right Thing and Driving Growth
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Attribution/MMM
Balancing Short and Long-Term Returns: The Need for Optimizing Holistic Performance
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Data-Driven Organisation
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Data-Driven Organisation
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ID Resolution
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Data-Driven Organisation
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ID Resolution
First-Party Strategies Deliver Performance Without Sacrificing Privacy
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MarTech
Publisher Co-op Collaborates on First-Party Data to Deliver Incremental Reach
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ID Resolution
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Data-Driven Organisation
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ID Resolution
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Incrementality
Unlocking Value by Removing Payments Friction for Cross Border Travel
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Data-Driven Organisation
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Data-Driven Organisation
Fail Fast, Learn Faster: From Agile to MVP – The Pros and Cons of the Process
-
Social Media
Influencers Unleashed: The Rise of Social Selling and What it Means for Business
-
Data-Driven Organisation
Striking a Balance: The Collaboration of Automation and Human Value
-
Data-Driven Organisation
Striking a Balance: The Collaboration of Automation and Human Value
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Total Video
The Role of Linear TV in a Connected TV Environment: Measuring Ad Effectiveness Across the Ecosystem
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Data Driven Organisation
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Incrementality
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Incrementality
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Data Quality
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Purpose
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Total Video
The Role of Linear TV in a Connected TV Environment: Measuring Ad Effectiveness Across the Ecosystem
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ID Resolution
First-Party Strategies Deliver Performance Without Sacrificing Privacy
-
MarTech
Can Cleanrooms Unlock the Next Wave of Innovation in Measurement?
-
Attribution/MMM
-
ID Resolution
-
Incrementality
Unlocking Value by Removing Payments Friction for Cross Border Travel
-
Attention
Using Attention to Instruct Generative AI Experiences at Scale
-
Attention
Revolutionizing Awareness Campaigns: Allowing Advertisers to Optimize Directly on a KPI That Truly Matters: Awareness Impact
-
MarTech
Creative Prediction at Scale - A Real-Life Practical Application of AI
-
Data Quality
Eliminating Survey Fraud and Disengagement with Artificial Intelligence
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MarTech
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Retail Media
Retail Media
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Generative AI
Use of Generative Artificial Intelligence in the Creation of Brand Content and its Application in Marketing
