Adverity Launches 'Adverity Intelligence' AI Platform
Marketing data platform Adverity has launched Adverity Intelligence, a new AI-powered analytics layer designed to help marketers turn complex data into action with ease. The new layer uses AI and machine learning to offer features like Data Conversations for verbal data interrogation, and Intelligent Agents for task automation. According to CPO Lee McCance, Adverity Intelligence aims to accelerate the business impact of AI by enabling teams to work together and move from information to action with speed and confidence. The platform is a direct response to modern marketing challenges, focusing on a more guided, intelligent approach than traditional dashboards.
