Bolt Insight Boosts Platform with Personas and Advanced Analytics
Qualitative research firm Bolt Insight has enhanced its BoltChatAI platform with two new features: Dynamic Personas and Meta-Analysis. Dynamic Personas create evolving consumer profiles by integrating various data types, allowing brands to build compounding intelligence with each new study. Meta-Analysis enables clients to quickly uncover trends from past qualitative and quantitative research, with an AI Moderator delivering instant summaries and charts. These additions aim to significantly reduce analysis time, minimize human error, and provide cumulative insights for clients.