Seedtag Integrates Neuroscience for Advanced Ad Targeting
Seedtag has introduced "neuro-contextual advertising" into its "Liz" AI platform, moving beyond traditional contextual targeting. This innovation integrates neuroscience principles to interpret emotional and intentional signals, optimizing ad placement across CTV, video, and the open web based on how people engage and feel. Liz's conversational interface allows clients to query competitive positioning and audience resonance, transforming the AI into a strategic collaborator.