WPP Introduces Open Intelligence
WPP's Open Intelligence is a next-generation data solution and Large Marketing Model designed to drive business outcomes in the AI era. It leverages decentralized collaboration technology from InfoSum, ensuring privacy by never moving or exposing personal data, while using AI to connect data points for growth across all channels. Trained on trillions of real-time signals from over 350 partners across 75 global markets, Open Intelligence offers predictive performance, enabling faster, smarter decisions and delivering significant improvements in pilot campaigns, such as a 60% reduction in cost per acquisition.
This solution provides speed, scale, precision through custom models, and an understanding of consumer behavior to deliver effective, privacy-by-default marketing.
