Cognitiv AI Personas: Deep Learning Drives 9X Performance Lift by Decoding Customer Intent
Cognitiv has launched AI Personas, a new deep learning-powered solution that decodes real-time customer intent by transforming behavioral data into dynamic audience profiles. This technology offers advertisers insights beyond traditional static segments, continuously evolving with consumer behavior and built from a brand's first-party data.
During its beta phase, AI Personas significantly outperformed advertiser CPA goals by 9x and achieved 90% more efficient cost-per-action. This enables advertisers to gain a holistic understanding of consumers, track campaign lift, and refine their creative and audience strategies for improved performance.
