Brain Joins Qrious as Data Chief
Behavioral intelligence firm Qrious Insight has appointed Matt Brain, formerly of Kantar, as its new Chief Data Officer. Qrious, based in Florida, specializes in capturing comprehensive digital activity data via passive metering technology to advise clients on digital behavior. With three decades of experience, Brain will now lead the development of Qrious's Behavioral Data Network, oversee its data strategy, and guide the evolution of its passive metering technology. CEO Andrew Moffatt emphasized that Brain's expertise will accelerate the company's ability to empower brands and researchers with measurable, predictive, and real first-party behavioral data.
