Meltwater Launches Mira, a New Chat-Based Insights Tool
Meltwater has launched Mira, a new chat-based insights tool, as part of its mid-year product suite upgrades. Mira leverages AI agents to provide instant, conversational insights and recommendations, simplifying complex tasks and reducing routine work for users.
According to CTO Aditya Jami, Mira transforms Meltwater's vast dataset into clear, data-informed guidance, effectively condensing days of analysis into a single conversation. This innovation aims to provide brands with the strategic advantage of a top-tier analyst team.
