Nielsen Retains Role as Denmark's Official Ad Currency Provider
Danish broadcasters, including TV 2 Danmark and DR, have extended Nielsen's contract to provide Denmark's official TV viewing currency until the end of 2029. This renewal builds on their 2020 agreement for a hybrid measurement solution, combining Nielsen's panel with census-based data across broadcast and streaming.
The extension aims to deliver a comprehensive, future-proof system that adapts to evolving viewing habits and technology, maintaining its industry standard status. Nielsen and the Danish Media Owner Committee emphasize the partnership's importance for reliable insights and data-driven decisions in the Danish TV and streaming market.
