Strategic Collaboration between SambaTV and InfoSum
Samba TV has partnered with InfoSum, now part of WPP Media, to enhance privacy-first media planning and measurement through AI-powered solutions. The collaboration gives InfoSum clients access to Samba TV’s rich contextual, viewing, and behavioral data, enabling advanced applications like journey mapping and outcome-based targeting. Initially launching in Europe, the integration aims to expand globally. Both companies emphasize the partnership’s role in helping brands unlock smarter, more efficient marketing through secure data collaboration.
