Realeyes Launches Independent Creative Intelligence Company
Realeyes has spun off its Adverteyes unit into a standalone company dedicated to creative intelligence and boosting ad effectiveness, enabling Realeyes to focus on its Vision AI identity solution, Verifeye.
Adverteyes uses attention and emotion analytics, along with its AI-driven PreView tool, to predict which ad creatives will deliver the strongest sales impact, serving more than 40 major brands and agencies. The new company will also integrate Realeyes’ creative-quality metric with Adelaide’s predictive media-quality metric. Led by CEO Max Kalehoff, Adverteyes aims to help marketers navigate AI-driven content proliferation with deeper, ROI-focused advertising insights.
