YouGov names former Nielsen Product Head as its new Data Chief
YouGov has appointed Michelle Gelman as its new Chief Data Officer (CDO), a new role established to lead the development of the company's data portfolio and support its global growth initiatives. Gelman joins YouGov after eleven years at Nielsen, where she most recently served as Global Head of Product, overseeing key assets like the Nielsen TV Ratings. In her CDO role, she will manage the design, collection, and analysis of YouGov’s proprietary longitudinal dataset to ensure its quality and strategic value across the organization. CEO Stephan Shakespeare noted that Gelman's deep experience will be instrumental in ensuring YouGov's connected data assets continue to set the standard for innovation.
