The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams.

Google hosted its annual I/O developer conference this week, unveiling a range of AI products and Gemini updates. Here's a breakdown of the key highlights:

Building on our initial report in the CMO playbook series, we release this second installment in the Capgemini Research Institute’s CMO playbook series, Generative AI and the evolving role of marketing: A CMO’s playbook.

Synthetic survey response specialist Fairgen has secured $8m in seed funding, as it readies to launch its flagship solution FairBoost, which it says doubles the size of under-sampled segments using predictive synthetic responses.

In New Jersey, applied behavioral science insights agency BEESY has announced the launched of a custom-built AI analysis model called SAM.

Tessa Burg, CTO at digital marketing agency Mod Op, lives for the “ah-ha moment” and “getting creative about capturing information” about an audience and users while respecting privacy.

In Chicago, consumer intelligence giant NielsenIQ has announced the launch of its 'NIQ Ask Arthur' GenAI-driven tool, integrated within the NIQ Discover platform.

San Francisco-based CX platform Gorgias has raised $29m from existing investors. The money will be used to expand the firm's suite of AI tools for eCommerce brands, and specifically to launch AI Agent, described as a fully autonomous AI teammate built on brands' own knowledge bases, data and integrations.

In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.