Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

So, what exactly is social media engagement? At its core, social media engagement refers to the interactions, reactions, and responses that users have with your brand's content on various social media platforms.

Brands looking to target B2B audiences can now use audience data to more precisely and efficiently meet their goals. However, not all B2B data is created equal.

By now, you’ve probably had a go at drafting up some content with ChatGPT. In fact, according to one study, 48% of marketers are now using AI to assist with generating content.

Given the recent AI hype, it’s easy to think marketers can sit back, put their feet up, and let the machines take the wheel.

Golden rules are essentially a set of best practice guidelines for the set up of media campaigns and the measurement of delivery and performance.

Snapchat’s creator community is thriving, with content creators seeing success on our platform and growing a highly engaged audience by giving Snapchatters an authentic look at their lives.

Customers now expect personalized experiences and seamless interactions across various channels. To stay competitive and meet these demands, financial services must embrace an omnichannel marketing strategy. This approach ensures that customers receive consistent and tailored messaging, whether they engage online or offline.

Dentsu announced the release of unified solutions for Merkury, the leading global data and identity platform, that gives marketers ownership and growth of first-party identity to enable a total experience — turning creative, media and customer experience data into intelligent actions that drive growth and brand loyalty.

Having high-quality data you can rely on helps you foster a data-driven culture within your organization. This leads to better collaboration, decision-making, and business performance - enabling your teams to optimize more effectively, identify new opportunities, and stay ahead of the competition.

Commercial intelligence company Analytic Partners has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report.

Adverity, The bar for what it means to be analytically mature keeps rising, so it can be difficult to keep up.