A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled contextually targeted ads can change that.

Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis.

It’s easy to measure the performance of an individual digital channel because the channel comes with built-in features that demonstrate its value (e.g., metrics like reach, impressions, and frequency).

Research technology leader Cint, which acquired US-based Lucid in 2021, today announced Lucid’s verified partner status with Amazon Ads.

Cint, the Research Technology pioneer, today announced the seamless integration of social platform measurement into its attitudinal measurement product, Lucid Impact Measurement by Cint, addressing long-standing challenges in brand lift measurement across multiple media platforms.

After one year of operation, Netflix’s ad-supported option will offer new advertising and measurement innovations.

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform.

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business.

The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.

Some agencies and brands are measuring social media content differently — as they use generative AI in those social posts.

To help standardize an industry-wide approach to “media responsibility,” Meta has launched a space on its Meta for Business site where it will update its outlook on content moderation and ad-placement objectives, and allow partners to hold them accountable, according to the company.

Podcast advertising remains a big opportunity - and often a big challenge - for marketers. Optimizing spend to the right podcasts, audiences, and messages requires a keen understanding of the channel and its nuances.

Retail media networks have been called the “third wave” of digital advertising, a fast-growing market presence that both retailers and advertisers cannot afford to ignore.

Mediaocean, the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer.

Arimadata, The era of one-size-fits-all advertising is over.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S.

Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.