Beyond just content generation lies a host of possibilities for Gen AI in addressing marketing challenges. As businesses increasingly leverage generative AI, its potential to support marketers with data discovery, curation, and quality has started to become more apparent.

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality.

This week, Barcelona hosted the Mobile World Congress (MWC), the premier event for the mobile technology ecosystem.

Interpublic Group (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company’s operations.

London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI.

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence.

Generative AI has become a prominent topic of discussion across every department in businesses around the world.

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates.

Generative AI is transforming the business landscape, offering opportunities for Global 2000 companies to streamline operations, enhance productivity, and gain a competitive edge.

Apple is intensifying its focus on AI by developing a new software tool aimed at app developers, positioning itself to compete more fiercely with Microsoft, according to a report by Bloomberg.

There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Last year, a survey by Pew Research Center revealed 52% of Americans are more concerned than excited by the use of AI.

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO.

What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.

Artificial Intelligence (AI) has been taking the world by storm, and the insights industry is no exception.

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI.

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana.

With all the hype around AI, it’s become hard to separate speculation from reality. But a new report from Acxiom, Where AI and Marketing Collide: 2024 CX Predictions, cuts through the noise with hard data on how brands are using AI to transform customer experiences right now.

The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

As a global information and insights company, data privacy is central to the work we do at TransUnion. But as technology and the data privacy landscapes continue to evolve, businesses and solutions need to evolve as well.

If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI).