Set up by the global Unilever Operations Data and Analytics team, the lab is built on a hybrid model where Unilever employees will work in collaboration with academics, start-ups and industry leaders on a variety of AI research projects.

By now, you’ve probably had a go at drafting up some content with ChatGPT. In fact, according to one study, 48% of marketers are now using AI to assist with generating content.

Research technology leader Cint, which acquired US-based Lucid in 2021, today announced Lucid’s verified partner status with Amazon Ads.

Is budget planning and proving marketing’s value an intimidating scenario? You’re not alone.

Social media trends come and go in the blink of an eye. While this can be daunting for brands looking to break through a crowded feed, it presents a unique opportunity to deliver valuable impact with your customers.

The advertising landscape is rapidly evolving, and one thing is becoming clear - collaboration is now more critical than ever.

Given the recent AI hype, it’s easy to think marketers can sit back, put their feet up, and let the machines take the wheel.

In simple terms, this describes the process of bringing all your disparate data sources together in one centralized location and transforming data so it can easily be compared and analyzed.

Using a combination of different AI platforms, a global ‘Promptathon’ is taking place across 86 markets and 116 offices in 6 continents, exploring the power that AI has to revolutionise how we deliver growth for our clients.

In recent years, the world of advertising has witnessed a seismic shift.

Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them.

The term “CDP” didn’t exist until 2013, when it was coined by David Raab to describe a new class of software designed to enhance customer experiences.

Meta has introduced several new creator tools to enhance the content creation and management experience on its Facebook platform.

All of the changes affecting the market today have their roots in the way the ecosystem operated before, which was what lost the trust of consumers in the first place.

Google is actively developing new ad formats for its generative AI-powered Search Generative Experience (SGE), which is in its early stages and currently available for user testing.

Leading-edge technology is elevating marketing teams’ customer-facing and back-office operations, with facilities such as real-time insights and prescriptive data analytics gaining traction as use cases proliferate.

Worldwide ecommerce sales growth will accelerate this year and next.

Co-op, one of the world’s largest consumer co-operatives, has entered into a partnership with data collaboration platform LiveRamp in order to enhance its retail media offering.

AgeTech is a growing category of technology solutions designed to meet the needs of the 50+ audience. Business leaders and creatives tackling challenges and opportunities in this space require a deep understanding of how the audience lives, their plans for the future, and their needs and values, to build the right solutions.

Golden rules are essentially a set of best practice guidelines for the set up of media campaigns and the measurement of delivery and performance.