Reddit has introduced a new ad format called "free-form ads" designed to resemble organic user posts on the platform. These ads, announced alongside the company's preparations for its initial public offering (IPO), aim to bolster advertiser engagement by blending seamlessly with user-generated content.

Today, we’re launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands’ reach beyond the pre-capture Lens Carousel.

For years, our industry has been talking about finding trustworthy, reliable, and validated solutions for a cookieless world.

Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness.

In advertising’s ever-evolving landscape, the quest for accuracy in measuring ad effectiveness has become increasingly intricate.

Two years ago, I made the switch to an electric car. Like many, I had been eyeing the EV market with a mix of curiosity and skepticism. The early models of EVs seemed to carry more burdens than benefits: limited range and sparse charging stations made them seem overly inconvenient.

Social media is expected to account for one-fifth of global ad spend in 2024, rivaling TV and other digital investments in a brand’s media mix. However, the siloed social landscape makes it difficult to draw conclusions about campaign effectiveness for media spend optimization.

Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career.

March Madness now rivals the Big Game as one of the most watched sporting events in the US. Unique in its ability to grip consumers’ attention for several weeks at a time, the tournament is about far more than just basketball.

The conversation around cookie deprecation can feel like Groundhog Day. While many of us have grown tired of seeing endless photos of cookies on our LinkedIn feeds, keeping this discussion alive has been essential.

We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.

What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.

Television commands a significant share of advertising budgets thanks to its ability to engage mass, diverse audiences with impactful brand messages.

2024 is shaping up to be a record year for the advertising industry as the boost driven by political advertising and the Olympics collides with the influx of new ad platforms like Amazon Prime.

Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech, Platform, Flashtalking, has been named a winner in G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products.

As the largest US sporting event, the Big Game often brings advertising’s hottest trends to the forefront of industry conversations.

Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies.

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK.

Measuring the effectiveness of ad campaigns is an art and a science. Gone are the days of relying solely on impressions and click-through rates to gauge success.

Marketers have always had to be adaptable to meet customers where they are.