Podcast advertising has emerged as a powerful tool for brands and agencies to bolster their marketing strategies.

To start, it seems initial Black Friday forecasts underestimated consumer demand.

TransUnion (NYSE: TRU) (the “Company”) today announced the next step in its ongoing, multi-year transformation effort to optimize its operating model and advance its market-leading technology.

Research technology leader Cint, which acquired US-based Lucid in 2021, today announced Lucid’s verified partner status with Amazon Ads.

Using a combination of different AI platforms, a global ‘Promptathon’ is taking place across 86 markets and 116 offices in 6 continents, exploring the power that AI has to revolutionise how we deliver growth for our clients.

Cint, the Research Technology pioneer, today announced the seamless integration of social platform measurement into its attitudinal measurement product, Lucid Impact Measurement by Cint, addressing long-standing challenges in brand lift measurement across multiple media platforms.

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate insights into your consumers is critical for understanding where and how to effectively reach them.

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement.

Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution.

As ever, Cint remains focused on optimisation and innovation. After all, in the ever evolving world of digital market research, there is always much to do.