Rohit Ahuja, Director of Enterprise Advertising and Measurement Science at American Express, joined me on stage to discuss how marketers can better use their data to cut through the noise in a competitive market.

In recent years, the world of advertising has witnessed a seismic shift.

Leading-edge technology is elevating marketing teams’ customer-facing and back-office operations, with facilities such as real-time insights and prescriptive data analytics gaining traction as use cases proliferate.

Golden rules are essentially a set of best practice guidelines for the set up of media campaigns and the measurement of delivery and performance.

Digital advertising is in flux. As traditional identifiers such as cookies are phased out, brands are grappling with a profound shift in data collection. The challenge? How to gain a nuanced understanding of ad awareness, brand lift, outcomes performance indicators, and other critical KPIs, all while maintaining consumer trust.

Personalization is a hot topic right now, especially for brands that want to scale up. McKinsey & Company research shows that 71% of consumers expect personalized engagements.

Google is introducing Google Ads Data Manager, a tool designed to streamline the handling of first-party customer data for digital marketing efforts in the post cookie world.

Podcast advertising remains a big opportunity - and often a big challenge - for marketers. Optimizing spend to the right podcasts, audiences, and messages requires a keen understanding of the channel and its nuances.

The fear of missing something, “Fomo” (Fear of missing out) for short… yes, that’s part of it on this September day in Cologne. At an event with 300 exhibitors, Telekom partners as well as startups, she doesn't miss out. Plus a full stage program with celebrities from Abbas Björn Ulvaeus to Amy Webb to - scream alert - George Clooney.

Eyeota, I’m David Mason, the Sales and Product Director of Experian Marketing Services. I’ve been with Experian for over 15 years and can say Experian really understand the challenges with extracting value from data.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

Acxiom, It’s easy to look at any emerging generation and assume it’s just a younger version of what came before – perhaps with different hair styles, inexplicable music tastes, or questionable fashion sense.